Signs posted throughout South Shore Sports Center, Hingham MA.

Recently, e-commerce leader ATG, hired Eymer Design to develop an event mark for a meeting of the company’s executive advisory board. The Fuse 2010 event is taking place this week at the Boca Raton Resort and Club, in sunny Florida.

The name “Fuse” was selected because it conveys the concept of dynamic new thinking in regards to future e-commerce innovation and growth. Fuse 2010, provides an opportunity for e-commerce executives to make connections, share perspectives and establish relationships with fellow thought leaders.

The selected mark direction, was designed to emphasize the power and energy of innovative thought – through group discussion and collaboration. For those living in the North, the event also provides an opportunity to escape winter’s snow and frigid temperatures. As we are sure you see, the concept of sun and warmth also plays into the event mark direction.

Fuse 2010 invitation | 8.0" square, 12-pagesOther project components included an invitation package and presentation templates.

Gaijin Male ModelOver the late December to early January holidays, (or whatever you are supposed to call them) we completed our fifth e-book for good friend and marketing speaker/strategist, David Meerman Scott.

Working with David has always been exciting. From his days at NewsEdge – where he was a corporate muckety-muck in charge of marketing – to the launch of his career as thought leadership heavy. I am proud to say that my firm designed his original hardcover book, “Eyeball Wars” (2001) and worked closely with David on the design of his latest best-seller, “World Wide Rave” (2009).

side note:
For World Wide Rave, David convinced the publisher to let us design the funky interior graphics. This was a great opportunity, and David, we thank you!

The most recent e-book, Gaijin Male Model, allowed us to delve into the 1980’s David Meerman Scott photo archives. I particularly enjoyed the photo that we chose for the cover – a sophisticated Scott, smoking a pipe. The story is extremely humorous, as well as engaging – as it traces his brief Japanese modeling career, while working as a corporate marketing representative and moonlighting as an American executive model– for Japanese print and television advertisements. During this time, David shared the spotlight with Japan’s own version of Mick Jagger! (read it, to believe it)

If you interested in picking up a copy of his latest e-book for yourself, follow this link for a FREE! download. While you are on David’s site, you may also want to pick up the following e-book titles: Lose Control of Your Marketing!, The New Rules of Viral Marketing, The New Rules of PR, and How Will You Create a WORLD WIDE RAVE?

If you are planning an upcoming conference or corporate event, David is a no-brainer choice for a guest speaker. David can be reached at: david@freshspot.com