There was no pay involved in the design of these posters. The FREE pass was mine. There were no stifling, testosterone driven committees.Read More
Here is a blast from July 1993, supporting my theory of the New England business client in July & August.
With New England’s summer in full swing and clients headed to the beaches, for those of us in the marketing communications business, it is NOT time to panic. More work will begin to roll in shortly.Read More
Inside sources, have told us that operating one of these PAACDs will not only provide a refreshing breeze, they will register solid progress in your Fitbit or other human movement tracking device.Read More
Easily post photos and short video clips from your phone, all mapped for others to see where and when.Read More
EYMER BRAND Laboratories + Think Tank has spent many pre-holiday hours, preparing for the deliver of client holiday greetings. CIEE, the education and international exchange company, sent out a printed card, as well as an email linked to an online holiday greeting.
CIEE's multi-fold, printed holiday card. Finished size: 4.75" x 4.75". Fits into 5.0" x 5.0" envelope
For national law firm, Sullivan & Worcester, we also created an animated greeting–linked to an email greeting sent to clients and friend's through the company's email system.
Finally, for Boston Intellectual Property law firm, Wolf Greenfield, we developed a printed recipe card box, complete with enough (4.0" x 6.0") cards to create a wonderful 7-course holiday dinner. Of the 14 recipes, half will actually yield palatable results. The other 7 are merely futuristic IP concepts developed by specific practice groups within the firm.
As you can see, it has been an extremely busy early winter–hopefully, an indication of steady work ahead for 2015! –Cheers! Happy Holidays! Doug.
Obviously, I have been in the marketing communications business way too long. I know this because I now have the tendency to dissect taglines–searching for hidden meaning, as well as the reason for their existence.
Here are two prime examples.
I was recently visiting Brown University in Providence, Rhode Island. On the door of their Facilities Management vehicles, the slogan beneath their iconic shield is: “We Care”. To my occasionally cynical business mind, this tagline/slogan was developed only to combat a popular feeling amongst those familiar with this fine Ivy League Institution, that this particular department really didn’t care — or worse, couldn’t care less.
I am not saying that this is true, it’s just the way that marketing mind has been reconfigured over the past three decades.
Although, when you really think about it, why would an organization spend the time and resources developing such a communications device — if it wan’t attempting to squelch a popular belief amongst the general population? Why wouldn’t they care? Why is there the need to announce it? If I am paying a gazillion dollars for a college education, I would only hope that they care-even just a little!
I recently found another example of “sketchy” marketing copy on the label of a gallon of spring water purchased at a local convenience store. Not only is the plastic jug’s content spring water, it is “Select” spring water. This begs the question — are there multiple grades of spring water, as in gasoline? What determines which is regular spring water, mid-grade spring water or select? Does select spring water carry more important vitamins and minerals? Or is the regular variety more likely to contain leaf particles and pollywog residue?
My marketing copywriter pal, Jim Montgomery often describes taglines (or slogans) as barnacles that often grow on the bottom of a boat. From time to time, they just need to be scraped off. – Doug.